Mel has over twenty years experience in strategic media planning and syndicated and custom research across numerous categories including: packaged goods, retail, restaurant, automotive, travel and hospitality, luxury real estate and telecommunications. She has worked at major agencies including Leo Burnett, Wells, Rich Greene, and DDB. Research management experience has included Research Resources and Information Resources, Inc. where she was project leader for the award winning “How Advertising Works” Study. Clients have included: McDonald’s, Midas International, General Mills, P&G, Kraft, Clorox and Anheuser-Busch. Among her real estate clients are Sunbelt Holdings, Saguaro Ranch, and Bonita Bay Group.
Mel also has hands-on experience in the interactive area having been part of the management teams at two interactive start-ups.
She has a B.S. in English and Speech and Theatre from Indiana University.