Services
It’s easy to tap into our expansive reservoir of knowledge and experience. Cooley Advertising & Public Relations offers a full range of marketing, advertising and public relations expertise.
Traditional and Digital Advertising
Cooley Advertising & Public Relations always works to gain insight to your target’s behavior relative to traditional as well as digital/online advertising and then matches the message to the appropriate communication channel. From initial creative concepts to coordinating and directing photographers, film crews, web specialists and talent, Cooley Advertising & Public Relations administers each project professionally and cost efficiently.
Web Design and Development
From a simple splash page or online brochure to dynamically designed flash sites, educational CD-ROMs or full e-commerce shopping sites, Cooley Advertising & Public Relations offers you the experience, capabilities and partnerships to make the web work harder for you.
Graphic Design
More than a logo, letterhead and signage, graphic design is a reflection of your brand, products, services and company across all visual media. Cooley Advertising & Public Relations can develop, refine or enhance your logo, corporate identity programs, graphics standards manuals, sales presentations, brochures and annual reports with clear, compelling graphic design.
Research
Too often overlooked or undervalued because companies believe they know their customers, the right kind of research can provide unexpected and useful information that can trigger new strategies, tactics, programs, and occasionally, entirely new markets. Cooley Advertising & Public Relations has syndicated and custom research capabilities allowing you to explore all the possibilities.
Strategic Planning
This is where research meets reality. It’s where broad business and social trends are integrated with demographics, customer insights and first-hand knowledge in order to formulate marketing, creative and media strategies. It’s also an area in which you’ll see Cooley Advertising & Public Relations shine.
Media Planning and Buying
Today’s media landscape is always changing, and Cooley Advertising & Public Relations’ experience across all forms of both traditional and digital media is certain to serve you – and your bottom line -- well. Our major market media expertise enables us to find those media channels that resonate most harmoniously with your prospects. We’ll leverage your dollars in innovative ways that can multiply the effect of your media budget.
Public Relations
At Cooley Advertising & Public Relations, we do more than send out press releases. We generate opportunities. Based on an overall strategy, our PR department works closely with both account management and creative to develop special events, grassroots activities and relationships that expand customer awareness of your brand and make news that's newsworthy enough to produce results.
Hispanic Marketing
Communicating to this group (or any group) means translating not just language, but the relevance of a brand. Cooley's Hispanic Marketing division accesses the creative, public relations and media resources of Cooley Advertising & Public Relations to provide strategies that match your general marketing efforts. We offer the full range of promotional and event marketing services required to leverage, with the utmost cultural sensitivity, the value of your brand with this constituency.