Advertising, Public Relations, Hispanic Marketing and Media articles. http://www.cooleyadvertising.com/ Cooley Advertising & Public Relations Spring '09 Newsletter http://www.cooleyadvertising.com/adbiz/spring09.html http://www.cooleyadvertising.com/adbiz/spring09.html The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services and division Kelsey Group. http://www.cooleyadvertising.com/news/031709.html http://www.cooleyadvertising.com/news/031709.html What lies ahead in the new year? http://www.cooleyadvertising.com/news/010609a.html http://www.cooleyadvertising.com/news/010609a.html According to 12 months of proprietary Specific Media Ad Effectiveness data, by comScore, display advertising significantly lifts Online search activity. http://www.cooleyadvertising.com/news/010609.html http://www.cooleyadvertising.com/news/010609.html Cooley Advertising & Public Relations Winter '08 Newsletter http://www.cooleyadvertising.com/adbiz/winter08.html http://www.cooleyadvertising.com/adbiz/winter08.html According to the Direct Marketing Association Power of Direct Marketing, in 2008 commercial and nonprofit marketers will spend $176.9 billion on direct marketing, accounting for 52.1 percent of all ad expenditures in the United States. http://www.cooleyadvertising.com/news/121208.html http://www.cooleyadvertising.com/news/121208.html What's coming up next for the advertising and marketing industry? http://www.cooleyadvertising.com/news/121108.html http://www.cooleyadvertising.com/news/121108.html Poll: Ad clickers more likely to be younger, make less than $50K. http://www.cooleyadvertising.com/news/102108b.html http://www.cooleyadvertising.com/news/102108b.html More than six out of 10 (63%) of marketing executives surveyed said they had increased their digital marketing spending in 2008. Just slightly less (59%) said they had decreased traditional marketing spending. http://www.cooleyadvertising.com/news/102108a.html http://www.cooleyadvertising.com/news/102108a.html In the first major signs that Wall Street's crisis and the worsening credit crunch are taking a toll on the global advertising business, ZenithOptimedia has slashed its growth forecast for the industry, and some ad firms are reporting concerns about clients paying their bills. http://www.cooleyadvertising.com/news/102108.html http://www.cooleyadvertising.com/news/102108.html Esquire began planning for its 75th-anniversary issue a year ago, and that's when it began to explore how to make the October issue a look into the future rather than a guide to the past. And it took 16 months to coordinate all of the processes and people who had to be involved to produce the first E-Ink cover and ad. http://www.cooleyadvertising.com/news/090808.html http://www.cooleyadvertising.com/news/090808.html The internet will become the world's third-most popular advertising medium, following TV and print, in 2008 - overtaking radio for the first time, according to Carat. http://www.cooleyadvertising.com/news/090308b.html http://www.cooleyadvertising.com/news/090308b.html Asian and Hispanic TV homes and older TV viewers are growing more than twice as fast as the nation as a whole, according to Nielsen, which reported that the total number of U.S. TV homes has grown 1.5 percent since the 2007-2008 TV season. http://www.cooleyadvertising.com/news/090308a.html http://www.cooleyadvertising.com/news/090308a.html Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the "Silent Generation" and the "Greatest Generation" are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts. http://www.cooleyadvertising.com/news/090308.html http://www.cooleyadvertising.com/news/090308.html