Cooley Advertising & Public Relations

2009
Winter
Fall
Summer
Spring

2008
Winter
Fall
Summer
Spring

Media | Creative Corner | The Art World | Real Estate | Hispanic Marketing | Cooley Architects | Featured Client

Sue Bickerdyke Interiors

Sue Bickerdyke Interiors is a genuinely exciting blend of interior design studio and customer home furnishings and bedding boutique. Owned by Sue Bickerdyke and her husband Paul, Sue Bickerdyke Interiors is located in the heart of Carefree at 36889 N. Tom Darlington Drive in almost 4,000 square feet of showroom space.

Sue’s goal is “to create elegant, relaxed living with a touch of luxury for savvy homeowners who want a home that speaks to their unique essence." Sue believes that the right style for a home is the one that reflects its owner’s individuality - style with passion. She is committed to backing her creative process with quality products, extraordinary service and personal integrity and believes that she owes her success to that dedication. Sue Bickerdyke Interiors offers an unparalleled selection of global accessories and gifts, rich tapestries, collectible textiles and throws, lamps and chandeliers, area rugs and bedding. To experience firsthand Sue’s exclusive design collections, visit Sue Bickerdyke Interiors online, at the store, or contact her directly at 480.595.0171 for more information.

Cooley Advertising & Public Relations’ advertising positioning and strategy for Sue Bickerdyke Interiors is to build the retail end of the business while continuing to sustain her personal interior design services. The goal is to encourage customers to visit her showroom and her website and generate increased awareness for the store.

Recently, Cooley Advertising & Public Relations created an invitation/customer appreciation card that was mailed to Sue’s current customer database. The invitation was a thank you to her customers for their patronage and invited them to a ribbon-cutting ceremony on November 11th to showcase her newly expanded showroom. Cooley Advertising & Public Relations also created a half-page and a third-page ad for the Phoenix Home & Garden magazine which featured some of Sue’s designs as well as a designer profile story for the same publication.

An extremely challenging economic environment calls for a different way to attract and do business. Cooley Advertising & Public Relations is recommending that Sue Bickerdyke Interiors shift its advertising efforts to include more non-traditional methods. For 2009, there will be more emphasis on direct communication with current and prospective customers.